Roc Nation CEO Desiree Perez Says Kendrick Lamar is ‘Right Person’ for Super Bowl Slot

Roc Nation CEO Desiree Perez is doubling down on the entertainment titan and NFL’s decision to have Kendrick Lamar as the Super Bowl halftime performer.
Speaking with NOLA.com, Perez revealed the decision weighed numerous factors like “who” and “why,” ultimately confirming Lamar “is the right person for the show at this moment.”
“He’s had an incredible year, very deserving of the attention,” Perez said. “The Grammys also acknowledged that. That’s part of the consideration for the halftime show. Kendrick’s richness and culture is really a nod to New Orleans.”
You can read the full interview here.
As anticipation builds for Super Bowl LIX’s halftime show, a VegasInsider.com survey of over 3,000 NFL fans has revealed their top choices for Kendrick Lamar’s performance. Eminem emerged as the most desired guest performer with 20.37% of votes, followed by Beyoncé (12.71%) and Taylor Swift (12.31%).
Fans also ranked “Bit*h, Don’t Kill My Vibe” as the most-wanted song for Lamar’s setlist (12.25%), edging out “Not Like Us” (12.08%), “All The Stars” (9.45%), and “HUMBLE.” (7.39%). The track was the most popular choice across 21 states, while Eminem was the preferred guest performer in 34 states.
Among NFL fandoms, 25 teams selected Eminem as their top guest performer, while “Not Like Us” was the leading song pick for 14 teams. Looking at Super Bowl LIX’s competing teams, Kansas City Chiefs fans preferred Taylor Swift as a guest, with “Bit*h, Don’t Kill My Vibe” as their top song. Meanwhile, Philadelphia Eagles supporters picked Eminem as their top guest performer and “Not Like Us” as their most-wanted song.
You can see the full survey results here.