Charli XCX, Sabrina Carpenter and Chappell Roan: Inside Primavera’s pop takeover

Charli XCX’s inclusion brought with it the one and only European stop of the Sweat Tour. “We didn’t announce the Sweat Tour because we had Charli,” said Marta Pallarès Olivares, Head of Press & Corporate Relations at Primavera Sound. “Then it was from her side they said, ‘Hey, the guys are so excited. They would like to bring the Sweat Tour exclusively to you for Europe.’ And then we said, ‘Yeah, of course.’”