In addition to his successful music career, Jimmy also delved into business ventures.
In 1985, he opened his first Margaritaville store in Key West, followed by a “Margaritaville Café” two years later. This marked the beginning of Jimmy’s business empire, which would expand to include apparel, resorts, restaurants, beer, casinos, a radio station, and retirement communities.
In 2017, Forbes estimated that the Margaritaville brand had over $4.8 billion in development projects and $1.5 billion in annual sales. Jimmy’s net worth was valued at $1 billion in June 2023.