Today, i is inviting charities to apply to take part in its Christmas appeal.
We want to hear from UK-based organisations and particularly welcome applications from charities who can demonstrate original approaches to helping people affected by the cost of living crisis.
Previous appeals have been extremely successful in raising funds and boosting the profile of the charities involved, with last year’s charity EveryYouth praising the “positive and uplifting” campaign which meant they could support hundreds of young people out of homelessness.
We have previously partnered with Magic Breakfast, the MS Society, Coram Beanstalk and the Rainbow Trust. The Magic Breakfast appeal in 2020 raised £635,000, the 2021 appeal in aid of the Rainbow Trust appeal doubled its initial target and raised £151,000 in a month.
Last year, kindhearted i readers raised more than £160,000 in just over a month to help young people facing homelessness.
We launched our campaign – Building Futures – by joining forces with End Youth Homelessness, a national movement of the UK’s leading youth homelessness charities.
End Youth Homelessness is now called EveryYouth and its head of fundraising and communications, Faye Edmondson, said: “Being chosen as the charity partner for i was incredibly exciting (and at first a little daunting) for us. We are a small team, and work with vulnerable young people who can find it difficult to tell their stories. The team working on the appeal immediately put us at ease and the result was an incredibly positive and uplifting campaign and process for everyone that took part.
“Not only were the team at i wonderful to work with, but their readers were incredibly generous and supportive of our work. Together, we raised over £160,000 to support young people facing homelessness across the UK. This helped us to support hundreds more young people out of homelessness than last year. It was without a doubt one of the highlights of our year.”
Coverage of the appeal is expected to run for around four weeks over the festive period, both online and in print. Applicants should provide a brief campaign proposal, with details of how the campaign could make a difference to people’s lives, why donations are needed and where the money would be spent.
Applications from charities must show that the work is UK-wide, that organisations will be able to collect and track donations from readers as well as provide weekly fundraising updates.
Charities need to be able to work with i journalists to help generate plenty of compelling editorial coverage with human stories which bring the charity’s work to life.
Please include a proposed title for the campaign.
Applications should be sent to [email protected] by Monday 9 October, 2023.