What the Pink Shirt Couple’s break-up means for their social channels
Cayden (Cayda) Christianson and Alyssa Eckstein, also known as “The Pink Shirt Couple”, have announced their separation.
The YouTube content creators, who have amassed more than 25 million followers on social media, announced their split on Saturday in an 18-minute video.
The couple began by addressing Mr Christianson’s absence in recent videos and acknowledging how difficult it was to share the news.
“We’re still really close as friends and care very deeply about each other,” he said.
“Change is good. You have to learn to grow.”
Who are the Pink Shirt Couple?
The Pink Shirt Couple are Arizona-based influencers who first met in 2021 while they were on the swim team at college.
The pair started out making and uploading individual videos before moving on to creating trending challenges together.
As their appeal grew, they started to post fun and silly videos more regularly while wearing matching pink tops.
These included Ms Eckstein trying a martial arts class for the first time, or the pair balancing cups on their heads while ice skating.
What have they said about their break-up?
Mr Christianson revealed that he was no longer as invested as his former partner in creating content for social media, stating that he will be the one to step aside.
“I started taking advantage of her and letting her do more work,” he confessed, admitting that he felt uninspired by their collaboration.
Ms Eckstein added that the pair had begun to feel “more like friends than a couple” and that they had been “unable to give each other everything we need in a partner”.
She added: “We realised that we can’t change each other – and you should never try and change somebody.”
What will happen to their channels?
Ms Eckstein will be the one to retain the Pink Shirt Couple handle.
She told the BBC that she was excited to keep making content. “For what’s next, I am still making content on the main channel as long as the viewers feel that it is okay,” she said.
“I have so many big ideas, and my goal to make amazing content to inspire people to be themselves still stands.”
She added that she wants to inspire people to get into volunteer work. “The content is going to be similar, but different, establishing who I am as an individual,” she said.
Mr Christianson will be using the name ThePinkShirtSingle for his content moving forward.
