What do STA and SMO mean on Snapchat?
Snapchat is one of the world’s most popular social media apps and recognisable brands.
It was first created 12 years ago by former Stanford University students Evan Spiegel, Bob Murphy and Reggie Brown.
Since its launch, the app has grown to have more than 300 million users, and is reportedly worth $1.07bn (£846m) making it one of the most lucrative social media apps in the world.
Snapchat has constantly evolved over the years to add features like Stories and Discover – which has allowed the brand to rake in cash from advertisers.
For many of us, such regular changes can be confusing, with a new feature, terminology or abbreviation to learn feeling like an almost daily occurrence.
Here’s what some of the latest lingo means.
What does STA mean on Snapchat?
Avid users of Snapchat will be familiar with the many different abbreviations. One of these well-known acronyms users may come across is “STA”.
On Snapchat, STA stands for “Send To All”.
This is a rapid way to send a mass message or broadcast without having to go and select users one by one.
So, if a Snapchat user says this term, it means they are sending a “snap” to all of their contacts and to everyone who has viewed their story.
Often users may also put the abbreviation as a caption to friends before sending the message.
But the terminology is not just used exclusively on Snapchat, with the abbreviation now often used by users of Facebook, TikTok, X (formerly Twitter), Instagram and WhatsApp.
What does SMO mean on Snapchat?
As Snapchat increases in popularity throughout the years, so too has the array of terms.
SMO is another one of those abbreviations frequently used, often leaving older users of the platform scratching their heads, wondering what does this term actually mean?
On the app, SMO stands for “Shout Me Out” – meaning a user wants another to share their profile in the hope they can reach more users and expand their social media presence.
This is done by sharing or tagging their account and also can apply to apps like Instagram and TikTok, where gaining more followers is the objective of some users looking to boost their profile and improve their visibility.
