Twitter’s bird logo is due to be replaced with an X, Elon Musk has revealed, saying the site would soon “bid adieu to the twitter brand and, gradually, all the birds”.
The Tesla and Space X founder said on Sunday his X.com website was now redirected to twitter.com. The billionaire has previously spoken of his plans to create a “super app” like China’s WeChat.
The change, which was not evident on the website on Sunday evening, followed Musk’s recent admission that advertising revenue remains nearly half of what it once was. And Twitter’s cash flow has been negative as a result of that and its heavy debt load.
Mike Proulx, research director at Forrester, told the Reuters news agency the move would further alienate Twitter’s original, and once fiercely loyal, user base.
“On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signaling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.”
Mr Musk said in post he wanted to change Twitter’s logo and polled his millions of followers whether they would favor changing the site’s color scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said.
Twitter’s new CEO, Linda Yaccarino, tweeted: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
She added: “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”
Under Musk’s tenure since he bought Twitter last October, the company has changed its business name to X Corp.
In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value.
The company came under widespread criticism from users and marketing professionals when Mr Musk announced early this month that Twitter would limit how many tweets per day various accounts can read.
The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its 5 July launch.